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A sincere story
makes you look good.

I specialize in B2B storytelling, making complex offerings both clear and human. My work spans homebuilding, lighting, as well as kitchen and bath, with skills that apply to any industry where clarity and connection drive growth.

Sales & results keep business moving forward.

We're on the same page.

When people see themselves in your story, they buy in—and that's what turns attention into sales and loyal customers.

How it's done

Step 1: Understanding

This is where we uncover the challenge and define how to approach it in the most impactful way. Who is the audience? What do they care about? How does it shape their decisions? Here, we set aside assumptions to view the opportunity with empathy.

Step 2: Exploration

Next, we map the possibilities. What deliverables are needed? Where will they live? How do they connect into one story? This is where we experiment, test directions, and chart a path forward.

Step 3: Materialization

Finally, it’s time to put solutions in front of the key decision-makers. Their perspective shapes what moves forward, what gets refined, and what’s set aside. The goal: a story that not only looks good, but drives clarity, confidence, and results.

Project highlights

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Fairway Architectural Railing

Art direction, brand guidelines, logo design, print design, web design, trade show graphics

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Thompson Traders

Art direction, brand guidelines, logo design

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Proluxe Lighting

Art direction, brand guidelines, logo design, print design, web design, trade show graphics

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American Lighting

Art direction, brand guidelines, logo design, print design, web design, trade show graphics

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