A sincere story
makes you look good.
Mainly B2B, Tony has partnered with groups that are home builders or sell to contractors as well as kitchen, bath, and lighting designers.
We're on
the same page.
But folks’ personal investment will keep
those sales. Telling a compelling story
with the graphics to match is a major
component to success.
Sales & results
are what keeps
business going.
How it's done
Understanding
Here is where we get a better idea of the challenge and how to make it a worthwhile opportunity. Who is the audience? What do they care about? How does it drive their decisions? This is the time to set aside all assumptions for a more empathetic point of view.
Exploration
It’s almost time for the glue and glitter. First, let’s figure out where we’re going. Plotting the points on our map, we need to determine what deliverables are needed. Where will those deliverables be used? How will they stitch together to create a holistic story?
Materialization
Next up: trying our solutions out. Getting this in front every contributor is a major part of the process. We need to see what works in order to refine, find alternatives, solutions, or just completely rule things out. Remember, we’re trying to craft a story that's true to you
Fairway architectural railing
Thompson traders
Proluxe lighting
