Bona leverages experience to strengthen their presence in the Commercial business.
Art Direction
Graphic Design
Project Management
Bona came to Anthony to create a cohesive, global look for their emerging product — the Bona Commercial System. This system would provide Building Service Contractors with a cost effective and quick resilient floor transformation.
With 100 years of experience with hardwood floors, Bona was looking to make a strong
entrance with an offering for commercial spaces.
Anthony's Role:
A SUSTAINABLE SOLUTION
FOR EVERYONE
The Bona Commercial System boasts saving downtime, labor costs, and expense over the life of a resilient floor. Additionally, it introduces the idea of less harmful products and increased overall health conditions for people in the building. Not only that, but it strengthens Bona’s Facility Solutions presence. Their Facility Solutions business relied heavily on the cyclical cycle of school & NBA court maintenance. The Commercial System offering broadens this part of the business, giving Bona the opportunity to be in more commercial spaces unaffected by a specific time of year.
“Bona’s new resilient system has been a great addition to
our product offering. It is simple, versatile, durable and allows
us to provide solutions in areas where we previously could not
otherwise. It's extremely user-friendly and has many color and
chip combinations, which allow us to customize both look and
function in a variety of applications for our customers.”
Taylor Weston, Brady Industries
REFINING THE LOOK AND FEEL
This project required folding in the existing US Commercial System products with their Swedish holding company’s counterpart, and making that look like one cohesive, global system.
LINKING THE VISUAL STYLE
Through a collaborative effort between Anthony and Sweden, we identified a feel similar to that of Bona’s professional products with a streamlined story that makes sense to professionals in both the US and Sweden.
ROLLING IT OUT AT ISSA
In addition to having the labels prepared for ISSA, it was important for Anthony and his partners to create a series of materials to help Bona promote during and after their live demos.
