Copper sink brand looks to create a distinct depiction of their luxury parent company.
Art Direction
Graphic Design
Logo Design
Brand Story
With a large catalog of cooper sinks they shared with their smaller, DIY subbrand, they came to Anthony with the goal of crafting a heartfelt narrative behind their main luxury brand.
Early in 2016, husband and wife owners, Alejandra and Clifford Thompson saw opportunity to expand their luxury sink brand.
Anthony's Role:
COPPER AND SANTA CLARA DE COBRE
Alejandra Ochoa de Thompson, founder and creative director of Thompson Traders grew up roughly 10 miles south of Santa Clara del Cobre, where the native P’urhépecha were considered the world’s greatest metallurgists of pre-Hispanic times. With skills honed and passed on for centuries, 82% of the population continues to work in hand-hammered copper
— and many of them are direct descendants of the early P’urhépecha. The Thompson’s carry this legacy on.
ENGAGING A RICH HERITAGE
After getting to know the Thompson’s, meeting stakeholders, interviewing distributors and customers, two things were clear:
SINCERITY AND LOVE IS
IN EVERYTHING THEY DO
A BRIGHT, DEEP-ROOTED HISTORY
This was the foundation to an identity true to them, providing the opportunity to delineate their two brands — Thompson Traders and Sinkology. Consulting with the Thompson’s along the way, Anthony applied the knowledge from his interviews to further develop their attributes and benefits, the brand experience, brand values; their personality and core essence.
DIRECTION FOR THE FUTURE
10+ years of close relationships meant the Thompson name carried a lot of weight in the industry. Keeping their name in all of this was important — and now they had a look that aligned with the love and sincerity behind it. Together, we created a basic plan that was ultimately dived up due to cost. In the end Anthony secured them with clear direction on how to spread their message across websites, pressrooms, photography, and marketing materials.
